L&L - Digital Transformation in the Midst of a Pandemic
Thursday, December 3, 2020
12:00 PM - 1:00 PM
UNH Franklin Pierce School of Law
Event Type
(none)
Contact
Connolly, Lauri
603-513-5246
Campus
Concord
Event Url
Link
https://calendar.unh.edu/EventDetails.aspx?EventDetailId=62428
Brianna Hinojosa-Smith,
YUM! Brands
Digital Transformation in
the Midst of a Pandemic: What does that mean for IP Attorneys?
Thursday, December 3rd
12:00 p.m. ET
For many industries,
COVID-19 has accelerated their plans for Digital Transformation. What
exactly does Digital Transformation mean? How are companies and
industries embracing Digital Transformation. What are some IP issues
facing us in this now highly technical world?
Ms. Hinojosa-Smith
recently joined Yum! Brands as their Director of Legal, Digital &
Technology. In her role at Yum!, Brianna oversees a broad range of
commercial and technology-related legal matters, including commercial contracts
and licenses, data rights and intellectual property protection, as well as
funding strategies to commercialize data and technology. Additionally,
Brianna manages Yum!’s global patent portfolio, including coordinating the
evaluation and filing of patents across the four brands and Yum!.
Prior to joining Yum!,
Brianna was a Senior Patent Attorney at Microsoft where she supported the
Devices business’ (including Xbox/Gaming and Surface) in the areas of patent
prosecution, conflict matters and licensing, as well as general legal
support for the Devices client.
In her 20+ years as a
patent attorney, Brianna’s experience includes patent prosecution, acquisition
due diligence, patent licensing and litigation, patent monetization, validity
and infringement analysis, and trademark and copyright protection. Prior
to joining Yum!, Brianna worked in both the private and public sector including
Gardere & Wynne, BlackBerry, Nortel and Uniden.
Brianna earned a B.S. in
Electrical Engineering from Trinity University in San Antonio, a J.D. from St.
Mary’s University School of Law in San Antonio, and an MBA from the University
of Texas at Arlington. When Brianna is not working, she enjoys serving
her community as an elected official, spending time with her family, running
and writing.
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