Faculty Fellow Lecture: Sazón and Flava as Digital Practices

Tuesday, February 12, 2019
12:40 PM - 2:00 PM
Memorial Union Building 203
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Umans, Katie
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Assistant Professor of English Marcos Del Hierro was a Faculty Fellow in the Center for the Humanities in 2017-2018.  In his Faculty Fellow Lecture, he will present on how digital rhetoric and writing scholarship center the use of contemporary computer technologies, ignoring how digital practices have existed for millennia in many cultures. Broadening our understanding of digital practices offers the possibility of critique and innovation that includes how culture informs uses of technologies. This presentation combines Native American rhetorical theory, Chicanx feminist theory, and hiphop studies to examine the rhetorics of “sazón” and “flava,” which are culturally-specific terms describing one’s personal seasoning. By linking the Mexican-Indigenous practice of making corn tortillas with the affinity deejays have for cooking metaphors when describing their work, Professor Del Hierro theorizes “flava” as the hiphop equivalent of sazón and a hiphop rhetorical concept. Sazón and flava reveal ways digital practices are culturally-encoded, provides examples of alternative understandings of digital rhetorics, and, therefore, offers possibilities for innovations that include and value diversity. 

The Center for the Humanities annually hosts a series of informal lectures featuring the recipients of the previous year’s faculty fellowships. The talks focus on the fellows’ research. They provide an opportunity for faculty members to learn more about each other’s work and allow the Center to show off some of the intellectual riches it has helped foster. The goal of the series is to create a collegial environment that encourages discussion. 

photo of Prof Del Hierro
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